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At the holidays when your sales volume explodes, it's easier for fraudsters to hide their activities. E-Gift cards are very popular and as a result are a primary target for fraud. But, with the right fraud management strategies and vigilance, retailers can tap into this lucrative market, while minimizing risk.
Join Brett Glass, CEO at GCI, an Incomm company; KC Fox, Senior Vice President, Technology Services at Radial; and DJ Murphy, Editor-in-Chief at Card Not Present for a live webinar to uncover actionable strategies to turn high-risk gift cards into profit including:
- Prioritizing digital gift card conversions
- Leveraging personalization to improve acceptance rates of gifted transactions
- Implementing a solution that fully indemnifies risk
- Increasing revenue share of digital gift card sales
Brett Glass, CEO, GCI, an Incomm company
Brett is an experienced CPG executive with a diverse leadership background developed during stops at Accenture, Pepsi and Clorox. He is considered an expert on gifting and communication trends and how they apply to improve the emotional connection between people. Brett has worked closely with nearly every major retailer, most brands within the gift card Industry and numerous fortune 100 companies to develop strategies that improve the loyalty engagement with their customers and employees.
KC Fox, Senior Vice President, Technology Services, Radial
KC Fox heads Radial’s technology team. He is responsible for leading more than 200 retailers and brands to increased revenue and customer loyalty through Radial’s omnichannel technology and payment and fraud solutions. KC has more than 20 years of experience in the technology space ranging from startups to Fortune 500 brands. Previously, he held various leadership roles at eBay and PayPal where he oversaw the company’s developer platform, advancing the way PayPal integrated with partnering platforms and solutions.
DJ Murphy, Editor-in-Chief, Card Not Present
As editor-in-chief of Card Not Present, D.J. Murphy has day-to-day control of the editorial content on CNP websites and serves as the publication’s main reporter and writer. He brings more than 15 years of media and corporate experience to the company. Prior to Card Not Present, Murphy served as Associate Editor for Paybefore—a family of primarily electronic publications focused on the prepaid card industry—where he wrote, edited and produced its most-read publication, Paybefore News and created its non-U.S. counterpart Paybefore News International. He also contributed heavily to Paybefore’s other publications: Paybefore Update, Paybefore Magazine and Paybefore Legal.