How to Trust More Customers in a Radically Changing Environment

Pipl Whitepaper How to Trust More Customers Cover

For going on 30 years, a simple question—Is this customer who they claim to be?—has been the central challenge in identifying and preventing fraud in a merchant’s e-commerce store.

However, the proliferation of attack vectors and the ever-shifting tactics criminals are using have made fraud prevention especially difficult in the post-pandemic environment.

Get our ebook to understand:

  • Where traditional fraud prevention falls short
  • What constitutes a trusted identity
  • How making connections between digital attributes can lead to trust