How to Evolve from Fraud Prevention to Digital Trust & Safety 

The fraud game has fundamentally changed. Winning is more than just lowering chargeback rates. All too often, fraud prevention solutions are growth killers. But what’s the alternative? And how can you set your team up to build lasting, long-term customer loyalty?

In this webinar, we’ll discuss best practices to transform your fraud team into a digital trust and safety organization that is built to thrive and enable your company to achieve mission-critical goals for 2019 and beyond.

You will learn:

  • Why companies are moving from a fraud prevention mindset to a Digital Trust and Safety approach
  • How to effectively layer different tactics to reduce fraud and customer insults, so you can increase engagement and loyalty
  • What KPIs and metrics to leverage and track as your organization evolves


 Speaker-Kevin-LeeKevin Lee: Kevin is a Trust and Safety Architect at Sift who helps customers implement strategies that cross-functionally align risk and revenue programs. Prior to Sift, he has spent the last 14+ years leading various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, Square and Google.




 Speaker-Jeff-SakasegawaJeff Sakasegawa: Jeff is a Trust and Safety Architect for Sift. He has spent over ten years fighting fraud for Google, Facebook, and Square. In addition, his last two years at Square were spent managing teams covering BSA/AML reviews, quality assurance, identify verification, and host of other compliance related matters. He has a passion for cross functional and scalable solutions that delight as opposed to simply deliver.



e31be549-c98c-48e9-9b95-51bdbd4f4701-company_logo-Speaker-DJ-Murphy-CNPDJ Murphy: As editor-in-chief of Card Not Present, D.J. Murphy has day-to-day control of the editorial content on CNP websites and serves as the publication’s main reporter and writer. He brings more than 15 years of media and corporate experience to the company. Prior to Card Not Present®, Murphy served as Associate Editor for Paybefore—a family of primarily electronic publications focused on the prepaid card industry—where he wrote, edited and produced its most-read publication, Paybefore News and created its non-U.S. counterpart Paybefore News International. He also contributed heavily to Paybefore’s other publications: Paybefore Update, Paybefore Magazine and Paybefore Legal.