Naughty or Nice? Taking Action with Dynamic Friction

The holidays are coming. For most e-commerce businesses this season can make or break your year. On one hand you want to fulfill all those orders but on the other you need to make sure your bottom line is protected. Learn how Dynamic Friction enables your team to increase roadblocks for bad actors while giving trusted users the frictionless checkout they expect.

In this webinar you will learn:

  • How to prepare your team for the holiday onslaught
  • What dynamic friction is and how it is applied
  • Ways machine learning and behavioral analytics enable growth and retention while preventing fraud, spam, and scams
  • Cures for the impending chargeback hangover

Come learn from veteran managers that have led various risk and trust & safety teams at Google, Facebook, and Square.



  • Kevin Lee - Trust & Safety Architect at Sift

Kevin Lee is a Trust and Safety Architect at Sift who helps customers implement strategies that cross-functionally align risk and revenue programs. Prior to Sift, he has spent the last 14+ years leading various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, Square and Google.

  • Jeff Sakasegawa  - Trust & Safety Architect at Sift

Jeff Sakasegawa is a Trust and Safety Architect for Sift. He has spent over ten years fighting fraud for Google, Facebook, and Square. In addition, his last two years at Square were spent managing teams covering BSA/AML reviews, quality assurance, identify verification, and host of other compliance related matters. He has a passion for cross functional and scalable solutions that delight as opposed to simply deliver.

  • DJ Murphy, DJ Murphy, Editor-in-Chief at Card Not Present

As editor-in-chief of Card Not Present, D.J. Murphy has day-to-day control of the editorial content on CNP websites and serves as the publication’s main reporter and writer. He brings more than 15 years of media and corporate experience to the company. Prior to Card Not Present®, Murphy served as Associate Editor for Paybefore—a family of primarily electronic publications focused on the prepaid card industry—where he wrote, edited and produced its most-read publication, Paybefore News and created its non-U.S. counterpart Paybefore News International. He also contributed heavily to Paybefore’s other publications: Paybefore Update, Paybefore Magazine and Paybefore Legal.