State of Fraud: Why consumers blame merchants for fraud
For merchants, thriving in the current e-commerce environment involves a series of seemingly impossible feats. Ever-increasing expectations mean consumers want a multitude of fulfillment options and a purchase journey that is quick, safe, and easy... at any time... and on any device. To compete, merchants have to approve more orders, provide an excellent experience and operate more efficiently. But to truly succeed, they must also fend off the costly threats of fraud, account takeovers, and false declines.
To help merchants decode the American shopper, Riskified surveyed 5,000 US consumers across all demographic, geographic, and financial categories. We asked them what they really want, how they really shop, and, most importantly, what inspires trust from merchants. In this webinar, we will delve into their responses and add our own data-driven insights about how customers' perceptions of fraud can affect merchants in unexpected ways.
You will learn:
- Device preferences and shopping behaviors to keep in mind when evaluating orders
- How unnecessary friction and inaccurate decisions hurt the customer experience and limit lifetime value (LTV)
- What makes a motivated shopper abandon their cart
- How fraud affects customer perceptions and behaviors
Adam Chandler is a content writer at Riskified, the world's largest eCommerce fraud prevention platform. He covers the latest e-commerce trends and reports on the ever-evolving fraud risks across different industries and platforms. Chandler brings over a decade of experience in media and content strategy to Riskified. His work has been published in The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and elsewhere.
DJ Murphy: As editor-in-chief of Card Not Present, D.J. Murphy has day-to-day control of the editorial content on CNP websites and serves as the publication’s main reporter and writer. He brings more than 15 years of media and corporate experience to the company. Prior to Card Not Present®, Murphy served as Associate Editor for Paybefore—a family of primarily electronic publications focused on the prepaid card industry—where he wrote, edited and produced its most-read publication, Paybefore News and created its non-U.S. counterpart Paybefore News International. He also contributed heavily to Paybefore’s other publications: Paybefore Update, Paybefore Magazine and Paybefore Legal.